It realistically depicts the challenge of change together with employees around the world with images of employeesBrand movie '"artience" is...' released

The Toyo Ink Group changed its name to "Artience" in January 2024 and started anew. On January 9, 2024, we released the brand movie "Artience Ha," which expresses how we are taking on this major transformation together with employees around the world.

For those of us who uphold "Create value that resonates with the senses, build a future where all people can live enriched lives" as our Brand Promise, we value the sensibilities and emotional richness of "people." In this video, under the theme of "each person's thoughts create and nurture artience," employees around the world are the starting point to express the creation of artience.

"artience" is not confined to the framework of a mere corporate organization, but flexibly changes its shape with the thoughts of "people" to grow and evolve, and eventually becomes a powerful swell that transforms society.

What I was particular about was the real form. It's about being real. Employees who actually work at factories and research facilities appeared in the film, and they invited group companies in more than 20 countries around the world to edit and produce videos taken by themselves. It was powerfully expressed with lively music.

The message contained in the video, "Together with friends around the world, we will take on the challenge of a future where all people can live enriched lives" By creating new value together with everyone who sympathizes with our thoughts, we will create a future with a future where all people can live enriched lives. It is a desire to realize it.
Let's open up a new future together with artience.

In addition to airing a 15-second version of the video at 109 Forum Vision in Shibuya, a 30-second version will also be available on YouTube, so please take a look.

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