Integrated Report 2025 artience group Strengths: Global Expansion into Growing Regions

Published on June 27, 2025

This page has been translated using AI.

中村会長×アヌージ取締役
From the right: TOYO INK INDIA PVT. LTD. LTD. Chairman Naotoshi Nakamura, Director Anooj Abraham

Current Status and Prospects of India Business Strategy
TOYO INK INDIA PVT. LTD.

2025 marks exactly 100 years since artience group began its international expansion. One of the Group's strengths is its global expansion to capture growing overseas markets, and overseas already accounts for more than 60% of its revenue.
The fast-growing Indian market is a key target for high-profit established businesses. TOYO INK INDIA PVT. VT. LTD. (TIID) Chairman Naotoshi Nakamura and Director Anooj Abraham discussed the factors behind India's strong business performance and the future prospects.

Market Environment

Nakamura In anticipation of the growing needs of the Indian market, TOYO INK INDIA was established in Delhi in July 2006. We started with the import and sale of printing inks, and in 2008 we completed the construction of the Delhi factory and started local production.
printing inks As a manufacturer, we already had many competitors, but we were able to grow our business rapidly, and in 2014 we started operations at the Grajat plant, which is five times larger than the Delhi plant. We have expanded the scope of our business beyond printing inks, such as viscous adhesives and plastic colorants, and as a member of the comprehensive chemical manufacturer artience group, we are gaining recognition as a high-quality and competitive brand.

Anooj With tne name change, artience group has taken various opportunities to explain to customers that it will focus on a wide range of areas, particularly green and sustainable. We have received many responses that "Art & Science is a very easy to understand and penetrate name."

Trends in TIID sales (on a local currency basis)

Trends in TIID sales (on a local currency basis)
Trends in TIID sales (on a local currency basis)

Competitive Advantage

Cultivating trust with total solutions

Anooj Utilizing artience group 's wide range of advanced technologies, we are working not only to sell products, but also to work together to improve products by attending the customer's site and collaborating until the product is completed. Frequent visits have strengthened the relationship of trust and led to the building of better relationships.

Nakamura In India, there is a growing interest in products that contribute to sustainability, and there is a need to incorporate them into business. In recognition of this, our sales and technical staff work together to make proposals to customers and create products together while providing technical support.

Anooj Because we provide a total solution to the completion of our customers' products, we feel that even if the price is higher than that of our competitors, they will choose our products. We offer such consulting services "for a fee" as a unique initiative in India. By asking the customer to pay for the service, both parties become more serious, and the customer's business grows, and so does our business. While building a win-win relationship, we are increasing our recognition as a total solution provider.

TIID's Business Strategy

Expansion of domestic market share and expansion of export business

  • In addition to expanding its market share in India, it expanded its business as an export base to neighboring countries, the Middle East, and Africa.
  • Expanded mainly in gravure and offset inks, and pressure sensitive adhesives and laminating adhesives also grew with local industrialization
TIIDのビジネス戦略―国内シェア拡大と輸出事業拡大
TIIDのビジネス戦略―国内シェア拡大と輸出事業拡大
Human resource development with an emphasis on empowerment

Nakamura Our concept is to focus on empowerment. We have changed from a work style in which individual employees work independently to an organization in which they work as a team, and have established a system in which each leader can make proactive decisions and move things forward.

Anooj In order for each  to clarify his or her mission, we set goals at the beginning of the year, review them every six months, and reflect them in personnel evaluations. The results of my decisions and actions have clearly been clearly visible, and the motivation of employees has visibly increased.
At the same time, we encourage you to take on challenges without fear of failure. Even if we fail, we have fostered a culture of recognizing it and moving forward.

Nakamura We actively have opportunities to deepen friendships among employees, such as holding a banquet after the meeting and holding events on anniversaries in which employees and their families participate. It seems that the unity of the employees has been strengthened and led to further motivation.
Through these efforts, we have been able to create a highly motivated and proposal-based organization. At present, we have employees with very high skills in sales, technology, production, procurement, and human resources. The reason why we are performing so well is because of the excellent people who support our organization.

Developed independently according to the needs of India

Nakamur When we were first established, we received technical support from Japan, but now we have a very talented technical staff, and we have established a technical department for each business to make improvements and develop new products on our own.
Our goal for 2030 is to triple our performance compared to 2023, but we cannot achieve this with existing products alone, so we would like to achieve 30% with new products.

Anooj In India, where is growing rapidly, the needs of daily life are also changing drastically. In order to lay the foundation for the future, we will conduct our own research tailored to the needs of local brand owners in cooperation with them.

Creating value that resonates with the senses in India

Anooj There is no doubt  India is a very challenging market. We've invested proactively and built a solid foundation. With that as a foundation, I believe that responding to the new themes of our customers by enhancing customer service is the "value that resonates with the senses" in India.

Nakamura We want to be a company where you can feel free to consult with us when you have a problem, and by listening to such voices, we can lead to new business opportunities and expand our needs. A company that you can easily consult for the success of our customers. I think that will lead to "value that resonates with the senses".

Long-term vision

Recognizing future challenges and growing sustainably

Anooj As an issue in India, we will promote materials research in anticipation of future environmental regulations. This is also laying the groundwork for 2050.

Nakamura We are proud to be the highest level of organization at present, but it is a very difficult task to maintain this level, and we need to take measures on an ongoing basis. Although our business performance has been steady, we will take proactive measures to achieve further development in the future, including in terms of environmental cycles and organizational aspects.
In terms of business, we believe that there is a great deal of room for growth in gravure inks, which are currently in the highest demand, as well as in fields where the market share is still small, such as pressure sensitive adhesives and adhesives. We will focus on how to improve this area.

Anooj will achieve sustainable growth by continuing to provide the value that customers demand in the rapidly developing Indian market.

TIID group photo
TIID group photo

Integrated Report

TOYO INK INDIA PVT. LTD.'s website is here

Share

XFacebookLinkedIn

Print