Integrated Report 2025Strengths of the artience Group: Global Expansion into Growing Regions
Published on June 27, 2025
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Business strategy in India: current situation and future outlook
Toyo Ink India Pvt. Ltd.
2025 marks the 100th anniversary of the beginning of the artience Group’s overseas expansion. One of the Group’s strengths is its ability to expand globally and capture growing overseas markets, with overseas sales already accounting for over 60% of its total earnings.
The Indian market, with its particularly significant growth, is a key target for our existing high-profit businesses. Naotoshi Nakamura, Chair of Toyo Ink India Pvt. Ltd. (TIID,) and Anooj Abraham, Director, discussed the factors behind the Group’s strong business performance in India and its future prospects.
Market environment
Nakamura TIID was established in Delhi in July 2006, to meet the growing needs of the Indian market. We began with the import and sale of printing inks. In 2008, we completed our manufacturing plant in Delhi and began local production.
Although as a printing ink manufacturer we already had many competitors, we were able to rapidly improve our business results, and in 2014 we launched operations at our Gujarat plant, which is five times the size of the Delhi plant. As part of the artience Group of comprehensive chemical manufacturers, we have now expanded our business beyond printing inks to include pressure sensitive adhesives, other adhesives, plastic colorants, and more, and are raising our profile as a high-quality and competitive brand.
Anooj We are taking various opportunities to explain to customers that, with the change of the company name, the artience Group will be focusing on a wide range of fields, particularly in green and sustainable areas, going forward. We have received many responses saying that artience — the fusion of art and science — is a very easy-to-understand and catchy name.
Changes in net sales of Toyo Ink India (Based on local currency)


Competitive advantage
Anooj We leverage the artience Group’s wide range of advanced technologies to do more than just sell products. We collaborate with customers at their business sites, working together to refine products until they are ready for launch. Repeated visits help strengthen trust and lead to the development of better relationships.
Nakamura In India, too, there is growing interest in sustainability-enhancing products, and there is a need to incorporate them into business. In view of this, our sales and technical staff are working together to make proposals to customers and create products together, while providing technical support.
Anooj We provide total solutions for our customers right up to product completion, and we believe this is why customers choose our products, even when our prices are higher than those of competitors.
We offer these consulting services as a unique, fee-based initiative in India. Having customers pay for our services increases the level of seriousness on both sides, leading to growth for both the customer’s business and our own. This approach allows us to build win-win relationships and increase recognition of our position as a total solutions provider.
TIID’s business strategy: Expanding both domestic share and export business
- In addition to expanding its domestic market share in India, TIID is also expanding its business as an export base to neighboring countries, the Middle East, and Africa.
- The company is expanding sales with a focus on gravure and offset inks, while sales of pressure sensitive adhesives and laminating adhesives are also growing in line with local industrialization.


Nakamura Our concept is to focus on empowerment. As an organization, we have transitioned from a work style in which employees worked alone to one in which they work together as teams. We have also established a system in which leaders actively make their own decisions and move things forward.
Anooj Our employees clearly define their missions by setting their own goals at the beginning of the year, reviewing them every six months, and incorporating them into their personnel evaluations. Employee motivation has increased visibly, as they see clear results from their own decisions and actions.
At the same time, we encourage them to take on challenges without fear of failure. Even if we fail, we have a culture of acknowledging our failures and moving forward.
Nakamura We actively provide opportunities to strengthen relationships among employees. For example, we hold dinner parties after meetings and events on special occasions that are open to employees and their families. As a result, it seems that the sense of unity among employees has been strengthened, leading to greater motivation.
Thanks to these efforts, we have managed to develop a highly motivated organization with employees who actively make proposals. We currently have employees with high-level skills in sales, technology, production, procurement, and human resources. Our very strong business performance is due to the exceptional people supporting our organization.
Nakamura When we first started, we received technical support from Japan. Now, however, we have a very talented team of technical staff and have established technical departments for each business. This allows us to make improvements and develop new technologies on our own.
When we first started, we received technical support from Japan. Now, however, we have a very talented team of technical staff and have established technical departments for each business. This allows us to make improvements and develop new technologies on our own.
Anooj Business growth in India is remarkable, and lifestyle needs are also changing dramatically. To lay a solid foundation for the future, we will be conducting our own research tailored to local needs, in collaboration with local brand owners.
Anooj India is undoubtedly a challenging market. But we have built a solid foundation by making forward-looking investments. I believe that building on this foundation and improving our customer service to respond to new themes put forward by customers is the key to creating “value that resonates with the senses” in India.
Nakamura We want to be a company that people can consult with easily when they have a problem. Listening to our customers allows us to discover new business opportunities and expand needs. Being a company that customers can consult with easily to achieve success... I think that is what leads to value that resonates with the senses.
Long-term vision for the future
Anooj As one challenge in India, we will be engaging in material research in anticipation of environmental regulations that are expected to be introduced in the future. This is also laying the foundation for 2050.
Nakamura We pride ourselves on being a top-class organization, but maintaining this status is a very difficult challenge, and we need to take continuous measures to achieve this. While our business is performing steadily, we are taking proactive measures to achieve further growth, including addressing environmental cycles and organizational aspects. This will allow us to continue growing even during periods of slower growth.
In terms of our business, we believe that there is significant growth potential not only in gravure inks, which are currently enjoying the highest level of demand, but also in areas such as pressure sensitive adhesives and other adhesives, for which our market share is still small. We will focus our efforts on expanding these areas.
Anooj Going forward, we will achieve sustainable growth by continuing to provide the value our customers require in the rapidly developing Indian market.


TOYO INK INDIA PVT. LTD.'s website is here