Interview: Group CEO Satoru Takashima Together taking on the challenge of building an enriched future
From January 2024, Toyo Ink Group has established "Create value that resonates with the senses, build a future where all people can live enriched lives" as a Brand Promise and started anew as "artience".
On September 5, 2023, we interviewed Group CEO Satoru Takashima to hear his thoughts on this transformation.
Interview date: September 5, 2023
Interview with Takashima Group CEO
"Together taking on the challenge of building an enriched future" (2:55)
This time, we are trying to change the content by changing the company name.
I keep saying that changing the name of the company is a big opportunity.
" artience" is a coined word that combines the words "art" and "science."
Through this process of change, everyone can grow and grow.
I would like to create such opportunities concretely. I want to make it a thing.
That's how I see it.
Create value that resonates with the senses, build a future where all people can live enriched lives
The paint or pressure sensitive adhesives is the final user, and the customer is excited, surprised, surprised, and happy.
That's what it leads to.
We want to think about it, design it, and create it together.
Delivering value that resonates with the senses cannot be achieved by us alone.
Therefore, there are partner companies that work with us, people who are downstream from us, and people in different business categories.
I would like to work with these people to realize and deliver that idea.
I think there are so many different forms of partnership.
In some cases, we want to accomplish what we want to achieve together, and in other cases, we want to support what the other person wants to do, so let's do it together.
I think it's based on empathizing with that feeling.
I think that this is not only a contribution for us, but also a way for us to grow and acquire new expertise.
It's a huge opportunity for us as well.
The first is technology. We have the core materials of pigments and resin, and we have a dispersion technology that disperses them.
The other is that we have about 70 bases around the world, and we have a global network.
The third is customer solutions that solve problems with customers, which we have cultivated in the printing inks business.
The strength and movement to solve things together.
These three are our great resources, and I think they are definitely useful to our partners.
By changing our name, our company is actually transforming itself.
I’ve been saying that changing our name represents a big opportunity for us.
“artience” is a combination of the words “art” and “science.”
Through the process of our transformation, it is our hope to create specific opportunities for all of us to grow.
Create value that resonates with the senses,
build a future where all people can live enriched lives
Through the process of our transformation, it is our hope to create specific opportunities for all of us to grow.
Our coating and adhesive products bring a feeling of excitement and pleasant surprise to our end users.
It is our goal to ponder, design, and develop such process together with our customers.
Our company working alone cannot deliver the value that resonates with the customers’ senses.
So, we strive to achieve our goals by working with our partner companies, downstream companies, or companies in other fields.
Partnerships take on a variety of forms.
In some cases, we collaborate on our goals together, while in others we provide the support our partners need to realize their objectives.
The key is to be able to truly understand what our partners want and empathize with them.
It’s not simply about making our contribution to our partner. On the contrary, we are able to acquire new specialized knowledge that can lead to growth.
In this sense, partnerships are significant opportunities for us.
One is our technical prowess.
We specialize in pigments and resins, as well as superior dispersion technology.
Second, we have a global network of about 70 locations worldwide.
Third, we work with customers to devise solutions, applying our problem-solving abilities developed through our experience in the printing ink business.
These three are our major resources, which we believe serve our partners well.
伴随着本次更名,本公司的内核也将随之发生改变。
可以说,公司更名是一个巨的机遇。
新名称为" artience",是由"art"和"science"组合而成的合成词。
我们欲通过本次的reform,给全体员工创造具体可行使之能得以成长的机会。
创造触及感性的价值,创建内心富饶的未来
本公司的涂料和粘合剂最终要让消费者和客户涌起跃跃欲试感,给他们带来惊喜、惊讶和愉悦感。
我们自身去思考设计该过程,并一同去创造实现!
给用户提供触及感性的价值该目标的达成,单凭本公司自身的努力是无法实现的。
所以,我们要与合作伙伴、下游企业以及其他业态的同仁共同努力使该目标得以实现。
合作形式实属多种多样。
可是与合作伙伴共同实现本公司自身的目标,也可是大力协助对方实现其愿景。
但无论哪种形式,认同共感对方的愿景是合作的基石。
我们不单是为对方做出贡献,我们自身也会因此得以成长从而增加新的专业性。
所以说, 彼此合作对我们而言也是巨的机遇。
本公司的优势首先是技术。 我们不仅拥有颜料和树脂这些核心材料,而且还拥有将之分散的分散技术。
其二,遍布全球的网络,我们在全球拥有超过70个的据点。
再次,我们拥有将迄今为止印刷油墨事业发展过程中积累而成的解决客户课题的能力汇集一起、并与客户一同解决问题的能力。
上述三个优势是本公司莫大的资源。 因此,我深信我们充分发挥这些能力定能给合作伙伴提供所需的帮助。
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