Concept movie “We want change. So change we will”
This website uses automated machine translation. Please note that translations may not be fully accurate and may differ from the original Japanese text.
Toyo Ink Group has redefined its value proposition as "value that resonates with the senses" and launched anew as "artience (Artienence)" in January 2024.
“We want change. So change we will.” (15 sec.)
Over the course of its more than 100-year history, the Toyo Ink Group has grown through multiple eras, expanding its business into various fields, and leveraging its strengths.
In an era that will become increasingly diverse and complex, we want to realize a society that can make people around the world happy and live fulfilling lives. In order to provide the value needed in the changing times, each of us will change and move forward strongly toward our goal.
The story of past changes and new changes is expressed through simple and powerful images based on the new corporate color.
If you don't change, you can't change.
Because there are things that we really want to change, people and companies can change.
I want to change.
So
It's going to change.
Toyo Ink Group to artience
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