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that depicts the thoughts of artience with "movement" and "sound" artience motion logo

This website uses automated machine translation. Please note that translations may not be fully accurate and may differ from the original Japanese text.

"artience motion logo" is a motion logo that uses "movement" and "sound" to intuitively convey the image that artience is aiming for.

The artience symbol is composed of an organic, soft "a" shape that visualizes art and a geometric "dot" that visualizes science.
We do not use a "logotype", which is also a language, but use this symbol to make it perceptible.

Components of the artience symbol

In the newly released motion logo, the symbol mark is drawn using three concepts of "movement" and "sound," expressing Brand Promise" Create value that resonates with the senses, build a future where all people can live enriched lives."

Concept 1: Convergence of art and science

The movement of carefully drawing the soft curves of the "a" for art creates an effect on the human "power to feel" caused by beauty, comfort, texture, etc.
Then, by overlapping the "a" line so that the two dots representing science spread out from the center, it expresses the fusion of art and science to create value that resonates with the senses.

Concept 2: Fruition of technologies and ideas

The movement of the two lines outlining "a" starts from a close place, and each draws a soft circle in opposite directions and returns to the same place.
This represents our role in connecting various technologies and ideas to lead to solutions to the problems faced by society.

Concept 3: Resonant Thoughts

By superimposing the sound that feels the image of "spreading" and "resonating" with the movement of the symbols, we believe that we will realize a future where all people can live enriched lives by combining the power of not only our company but also diverse people and connecting their thoughts.

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